It’s easy to assume that branded kitchen appliances are going to be better. However, that is simply not the case. Whilst some branded products are certainly superior, many are not and an unbranded appliance will do just as good a job.
It is not necessarily going to mean that your appliance will be of a lower quality if you go for an unbranded option. Just make sure you check all the details of the product and what it can do. Make sure you register it so that you can have the right warranty.
Make sure it comes with a good guarantee. This is completely essential if you want to ensure it is going to last you into the future. A short guarantee or a lack of information should be warning signs that actually, the appliance is not especially good value.
The main factor that determines brand choice is personal preference. Choose what matters to you and buy in this way.